Authenticity?

A few days ago, I came across a link to this short blog post, which includes some interesting commentary on integrated living. My favorite line: "As the Internet and a connected culture places a higher premium on authenticity (because if you're inconsistent, you're going to get caught) it's easy to confuse authentic behavior with an existential crisis." Teasing out just this comment into an essay all its own would be a lot of fun, and would probably be uncomfortably enlightening.